Services and pricing

Six services, priced on the page. Scoped in writing.

Websites, Google visibility, social content, paid ads, automation, and connected plans for local businesses, from Joplin to clients nationwide. Each one lists its starting price, what is included, what is not, and how it is measured.

How a customer becomes booked work, and which service carries each step.
  1. Be foundSomeone searches for what you do, by service and location, and finds you.Google & SEOPaid Ads
  2. Earn trustWhat they see looks credible, and the offer is clear.WebsitesSocial
  3. Get contactedThe call, form, or booking lands somewhere dependable.Websites
  4. Follow upThe inquiry is routed and answered without anyone having to remember.Automation
  5. Book workCalls, qualified forms, and booking actions, measured as agreed in scope.Connected Plans
Where to start

Buy the fix for the gap you actually have.

Most businesses do not need every service. Match the symptom to the service whose one job is to fix it. None of them can compensate for an undefined offer or an ownerless sales process, which is why every engagement begins with diagnosis.

  1. Customers search for what you do, but you are not the business they find.

    Start with Google & SEO

    Accurate Google Business foundations and local search come before anything that sends more traffic.

  2. People find you, look, and leave without calling.

    Start with Websites

    A credible, mobile-first site with one clear next action gives the visit somewhere to go.

  3. Inquiries arrive, then wait on someone remembering to follow up.

    Start with Automation

    Routing, reminders, and handoffs for a process that already works by hand.

  4. The foundation works and you could handle more demand.

    Start with Paid Ads

    Paid campaigns with management and media spend kept separate.

  5. Past customers and referrals forget you exist between jobs.

    Start with Social

    A dependable content rhythm without turning content into an owner job.

  6. Several of these are true at the same time.

    Start with Connected Plans

    One documented plan, with services selected from the audit and put in the right order.

WebsitesFoundation

When someone lands on your site, do they trust you enough to call?

A credible home base built around the next action.

Mobile-first websites that make the offer clear, reduce friction, and give calls and inquiries a dependable place to land.

Right fit
Businesses that need a stronger first impression, clearer service decisions, or a more dependable inquiry path.
Not the first move when
The core services, service area, or pricing approach are still undecided. A site can only be as clear as the offer behind it.
3 tiers, starting pricesFinal deliverables are documented before payment.

Starter Website

$997 setup + $99/mo
One core service or a tightly focused offer. The site has one job: earn trust and produce a call.

A compact, professional foundation for a local business with a focused offer. It is designed to answer the essential buying questions, establish trust quickly, and move the right visitor toward a call or inquiry.

Typically includes
  • A focused page strategy built around approved services, proof, and customer questions
  • Responsive visual design with a primary conversion path and clear contact handoff
  • Foundational on-page search structure and launch-quality checks defined in scope

Growth Website

$1,997 setup + $149/mo
Several services, audiences, or locations that each need their own page and their own decision.

A deeper website system for a business with multiple services, audiences, or customer decisions. The emphasis shifts from simply looking credible to helping people understand the right service and take a measurable next step.

Typically includes
  • Multi-page information architecture organized around the customer journey
  • Dedicated service content and location priorities where the strategy supports them
  • Stronger inquiry flows, tracking requirements, and a maintainable content structure

Authority Website

$3,997+ setup + $299/mo
An established business whose positioning, service depth, or sales process a standard structure cannot represent.

A custom digital experience for an established business whose positioning, service depth, or sales process cannot be represented by a standard structure. Strategy, content hierarchy, interaction, and conversion planning are shaped around the actual business.

Typically includes
  • Custom discovery, positioning, information architecture, and art direction
  • Deeper service, audience, proof, and market-specific content systems
  • Advanced conversion paths, integrations, and measurement only as documented in the final scope
Not included unless scoped separately
  • Ongoing search content and optimization after launch. That work belongs to a Local SEO or Growth SEO program.
  • Paid campaigns, campaign landing pages beyond the approved page plan, and ad tracking, which are scoped under Paid Ads.
  • Copy for claims, credentials, or customer stories the business cannot document.
  • What the monthly fee covers is defined line by line in the written agreement.
How it is measured and who owns what
Measured by
Calls, qualified forms, booking actions, and agreed conversion events—not page views alone.
You supply
Accurate business information, approved claims, access, assets, and timely feedback.
Drop owns
Approved strategy, design, implementation, mobile QA, search foundations, and launch verification.
First step

Request the audit and include your current site address, if there is one, and the services the site needs to sell. We review the path from search to first contact, recommend a tier, and send a written scope before any payment.

Ask about Websites
Google & SEODiscovery

When a customer searches for what you do, are you the business they find, and does what they see look right?

Be easier to find—and easier to trust.

Accurate Google Business foundations and search experiences built around real services, real locations, and useful customer intent.

Right fit
Businesses customers already search for by service and location.
Not the first move when
Customers do not search for the category by service and location, or the business cannot supply accurate hours, service areas, and categories to work from.
4 tiers, starting pricesFinal deliverables are documented before payment.

Google Business Setup

$299 one-time
A profile that is new, unclaimed, inaccurate, or never fully completed.

A clean, accurate profile foundation built from verified business information. The goal is to remove trust-breaking inconsistencies and give Google and prospective customers a clearer picture of the company.

Typically includes
  • Business information, ownership, access, and profile-completeness review
  • Category, service, description, hours, and contact-path recommendations
  • A documented handoff of remaining assets, approvals, or verification needs

Google Business Optimization

$149/mo
A correct profile that needs to stay accurate and active without owner attention.

Ongoing stewardship for a profile that should reflect the business as it changes. Work is prioritized around accuracy, useful activity, customer trust, and the profile actions the approved measurement setup can support.

Typically includes
  • Planned profile updates for approved services, hours, offers, and business changes
  • Photo, post, question, and review-response priorities based on available material
  • Recurring observations and maintenance responsibilities defined in the agreement

Local SEO

$499/mo
One market, a defined set of services, and customers who search by service plus location.

A focused local-search program for improving how a business is understood across its website, Google presence, services, and target market. Priorities are selected from the audit instead of applying a generic monthly checklist.

Typically includes
  • Local search baseline, technical review, and service or market opportunity mapping
  • On-page improvements and useful local content priorities approved in scope
  • Tracking and reporting around agreed visibility and inquiry signals

Growth SEO

$999/mo
Multiple services, markets, or competitive terms across a larger site footprint.

A broader search engagement for businesses pursuing more services, markets, or competitive opportunities. It adds strategic depth and production capacity while keeping priorities tied to commercial relevance.

Typically includes
  • Expanded keyword, competitor, service, and market research
  • A prioritized content and optimization roadmap across a larger site footprint
  • Technical, authority, and conversion opportunities addressed according to the approved plan
Not included unless scoped separately
  • Guaranteed rankings, map placement, or review counts. Search platforms and customers decide those.
  • Writing or generating customer reviews. We prioritize responses and asking; the reviews themselves come from real customers.
  • Website rebuilds, paid campaigns, and social content, which are recommended only when the audit supports them and scoped as their own services.
How it is measured and who owns what
Measured by
Visibility for agreed searches, profile actions, calls, website actions, and qualified inquiries when tracking is in scope.
You supply
Correct service areas, hours, categories, services, access, and business updates.
Drop owns
Approved profile work, search structure, content direction, implementation, and reporting defined in scope.
First step

Request the audit with your business name, primary service area, and whether you already control the Google Business Profile. We review the profile and site the way a searching customer sees them, then recommend setup, ongoing care, or a search program.

Ask about Google & SEO
SocialFamiliarity

Do the people who already know you keep seeing you between jobs?

Stay visible without making content another owner job.

A consistent, business-specific presence designed to build recognition and support the wider customer path.

Right fit
Businesses with a working foundation that need a more dependable content rhythm.
Not the first move when
The website or Google presence is still broken. Social builds familiarity; it does not repair an inquiry path that loses the people it reaches.
3 tiers, starting pricesFinal deliverables are documented before payment.

Social Basic

$499/mo
Stay recognizable and current on the approved channels without owner effort.

A dependable content foundation for a business that needs to stay recognizable and current without turning content into another owner-operated job.

Typically includes
  • Business-specific content themes, voice direction, and an approved publishing rhythm
  • Planned creative built from available offers, updates, expertise, and assets
  • A clear approval and publishing workflow with responsibilities documented up front

Social Growth

$999/mo
Learn which messages and formats actually move your audience.

A more active content program for businesses ready to develop stronger familiarity and learn what messages or formats move the audience. The exact channel mix and production rhythm follow the strategy and available assets.

Typically includes
  • Expanded planning across the approved platforms and customer journey
  • More room for format, message, offer, and creative-direction testing
  • Engagement observations and recurring performance review tied to agreed signals

Social Dominance

$1,999/mo
Attention is an operating priority and there is a sustained pipeline of material to work with.

A higher-capacity program for a brand treating attention as an operating priority. It is shaped around sustained creative production, campaign coordination, and a disciplined asset pipeline—not volume for its own sake.

Typically includes
  • A broader multi-format creative system and structured production calendar
  • Campaign, offer, and channel coordination across the approved social presence
  • A repeatable capture, approval, publishing, and reporting operation defined in scope
Not included unless scoped separately
  • Paid promotion or boosted posts. Media spend and campaign management fall under Paid Ads.
  • Follower counts or viral reach. Output and agreed customer-path actions are what get reported.
  • Photo and video capture beyond the access and opportunities the business provides, as defined in scope.
How it is measured and who owns what
Measured by
Approved publishing output and the agreed engagement or customer-path actions—not follower count promises.
You supply
Approvals, business updates, offers, access, and authentic photo or video opportunities.
Drop owns
The documented strategy, creative direction, production, approval workflow, and reporting included in scope.
First step

Request the audit with the platforms you use now and what you can realistically supply each month. We recommend a rhythm the business can sustain and document approvals and publishing responsibilities before work starts.

Ask about Social
Paid AdsDemand

Is there a working offer, a credible destination, and the capacity to handle more demand?

Paid campaigns with management and media spend kept separate.

Campaign strategy, creative direction, tracking, and optimization connected to a clear offer and destination.

Right fit
Businesses with an offer and customer path ready to handle additional demand.
Not the first move when
No one is ready to respond to new inquiries promptly, or the offer has not converted from any source yet. Ads amplify what already works.
3 tiers, starting pricesFinal deliverables are documented before payment.

Meta Ads

$500/mo + ad spend
One clear offer, one audience, a credible destination, and someone ready to respond.

Focused campaign management for a clear offer and audience on Meta. This is intended for a business that already has a credible destination and a reliable way to respond to new demand.

Typically includes
  • Campaign structure, audience direction, and offer alignment based on approved inputs
  • Creative and destination recommendations with required client assets identified
  • Launch, monitoring, and optimization around the conversion events available in scope

Growth Ads

$1,000/mo + ad spend
Room and data to test audiences, messages, creative, or additional campaigns.

A broader paid-growth program with more room to test audiences, messages, creative, or campaigns. Expansion is controlled by usable data, sales capacity, and the economics of the offer.

Typically includes
  • A larger testing plan across the approved campaigns, offers, or audience segments
  • Structured creative iteration and budget-allocation recommendations
  • Deeper reporting on qualified actions and downstream outcomes when tracking permits

Full Funnel Ads

$2,000+/mo + ad spend
The ad, destination, tracking, and follow-up need to be planned and priced as one system.

A custom paid-acquisition system for businesses that need the ad, destination, tracking, and follow-up experience planned together. Components are never assumed; each one is priced and assigned in the written scope.

Typically includes
  • Campaign architecture connected to a defined offer and funnel strategy
  • Landing-page, creative, tracking, and follow-up requirements mapped as one system
  • Testing priorities, operational ownership, and failure paths documented before launch
Not included unless scoped separately
  • Media spend. It is never part of the management fee; the approved budget and billing owner are documented before launch.
  • Landing pages, tracking installation, and follow-up workflows, which are priced as their own line items when they are needed.
  • Lead quality beyond the campaign. The offer and the response process stay with the business.
How it is measured and who owns what
Measured by
Spend, delivery, qualified actions, and downstream outcomes supported by the approved tracking scope.
You supply
Ad account access, media budget, approved offers, fulfillment constraints, and timely approvals.
Drop owns
Campaign work and reporting documented in scope; agency fees and client ad spend always remain separate.
First step

Request the audit with the offer you want to promote, where inquiries land today, and who responds to them. We confirm the destination and tracking are ready before recommending a management level. Budget and billing owner are documented before launch.

Ask about Paid Ads
AutomationOperations

Where do inquiries, reminders, and handoffs still depend on someone remembering?

Reduce manual follow-up and handoff gaps.

Practical workflows for repeatable tasks such as inquiry routing, reminders, internal handoffs, and approved follow-up.

Right fit
Businesses with a proven manual process that is losing time, context, or consistency.
Not the first move when
The process has not been run manually enough times to know its rules and exceptions. Automation copies a working process; it cannot invent one.
Starting priceFinal deliverables are documented before payment.

Automation Setup

$1,500+ setup
A proven manual process that loses time, context, or consistency between steps.

A custom workflow designed only after the current manual process is understood and proven. The purpose is to remove repetitive handoffs or response gaps while keeping a named human owner for exceptions.

Typically includes
  • Current-process mapping, tool and access review, decision rules, and exception paths
  • Scoped workflows for inquiry intake, routing, reminders, status changes, or approved follow-up
  • Test cases, failure alerts, human fallbacks, handoff, and support boundaries documented before launch
Not included unless scoped separately
  • A fixed list of automations. $1,500 is the starting point for one scoped workflow; the final price follows the process review.
  • Unattended operation. Every workflow keeps a named human owner and a fallback for exceptions.
  • Third-party tool subscriptions, seats, or usage fees, which stay with the business.
How it is measured and who owns what
Measured by
Successful executions, exceptions, response ownership, and the business outcome the workflow is designed to support.
You supply
A working manual process, tool access, decision rules, approved messaging, and an accountable staff owner.
Drop owns
The documented workflow, implementation, testing, handoff, and support defined in the final scope.
First step

Request the audit and describe the manual process, the tools involved, and where it breaks down. We map the process, confirm access and exception rules, then price a scoped workflow. Nothing is built before that review.

Ask about Automation
Connected PlansConnected systems

Do several of these gaps need to close, in the right order, under one plan?

Connect the services the business actually needs.

A coordinated plan for businesses whose customer path needs more than one focused fix.

Right fit
Businesses ready to address multiple connected gaps under one documented plan.
Not the first move when
There is one clear gap. A single focused service is the better first purchase, and a connected plan can follow once it is working.
3 tiers, starting pricesFinal deliverables are documented before payment.

Contractor Growth

$497 setup + $997/mo
A contractor whose visibility, inquiry path, and follow-up need to work together.

A connected starting point for a contractor whose visibility, inquiry path, and follow-up need to work together. The package name does not create an automatic checklist; the exact combination is selected from the audit and documented before payment.

Typically includes
  • One prioritized plan across the approved visibility, conversion, and follow-up needs
  • Defined responsibilities for lead capture, response ownership, and measurement
  • A phased operating roadmap so the highest-leverage gaps are addressed first

Contractor Lead Machine

$997 setup + $1,997/mo
A contractor ready to connect its foundation with active lead generation and lead tracking.

A broader acquisition plan for a contractor that is ready to combine its customer-facing foundation with paid demand and a documented lead-tracking process. The final channel mix, responsibilities, and measurement plan follow the audit and are written into scope before payment.

Typically includes
  • A coordinated plan across the approved website, Google visibility, social, advertising, and lead-tracking needs
  • Defined lead capture, response ownership, follow-up, and source-tracking responsibilities
  • A phased launch plan with management fees and client-funded ad spend documented separately

Business Dominance

$1,997 setup + $3,997+/mo
An established business coordinating several parts of growth under one accountable plan.

A broader, higher-capacity engagement for an established business coordinating several parts of growth. Strategy, production, systems, and reporting are managed under one approved plan with clear boundaries.

Typically includes
  • Cross-service strategy and prioritization around the full customer journey
  • Coordinated execution across only the channels and systems approved in the agreement
  • Shared measurement, decision cadence, ownership, and next-step planning across the engagement
Not included unless scoped separately
  • A checklist implied by the plan name. The included services are selected from the audit and listed in the agreement.
  • Ad spend, third-party tools, and any service outside the agreement.
  • Silent scope growth. Adding a service mid-engagement is documented and priced before it starts.
How it is measured and who owns what
Measured by
The agreed actions and operational outcomes for the specific combination of services.
You supply
Access, approvals, business context, fulfillment limits, and one accountable decision-maker.
Drop owns
Coordination across the approved services, documented priorities, implementation, and reporting.
First step

Request the audit and describe everything that feels broken. We identify the gaps, put them in order, and return one written plan listing the services it actually includes and what each one costs.

Ask about Connected Plans
The standard under every scope

Ten checks before we call anything ready.

These are delivery criteria, applied in proportion to the approved service. They are not a claim that every tool or integration is already connected.

  1. Strategy

    The recommendation starts with the business, customer path, constraint, and desired outcome.

  2. Truth

    Copy and proof come from approved information. We do not manufacture results, credentials, or customer stories.

  3. Conversion

    Every build has a primary action, a fallback, and a named response owner.

  4. Mobile

    Small-screen reading order, controls, forms, and key actions are core delivery, not cleanup.

  5. Search

    Technical and on-page foundations are matched to the approved service and market strategy.

  6. Measurement

    Tracking requirements are defined in scope. Analytics is never implied when it has not been connected and verified.

  7. Integration

    External tools are assessed for access, reliability, ownership, and failure handling before they are promised.

  8. Reliability

    Forms and workflows require validation, success and error states, delivery checks, and an agreed human fallback.

  9. Maintainability

    Reusable structure and documented ownership keep routine changes from becoming rebuilds.

  10. Testing

    The first conversion hypothesis and next test are documented when reliable traffic and measurement exist.

How an engagement starts

Nothing is owed until the scope is in writing.

Five steps from first contact to launch, with the two payment moments marked. Media spend, when ads are in scope, is client money and never part of the fee.

  1. Request the audit

    Tell us the business, the service you are considering, and what is not working. Use the contact form or call.

    Free
  2. We review the customer path

    How a customer finds, evaluates, and contacts the business today: search presence, website, inquiry path, and follow-up. You get the highest-leverage place to begin.

    Free
  3. You receive a written scope

    Deliverables, responsibilities, dependencies, investment, and recurring costs, documented before any payment.

    No charge
  4. Agreement and first payment

    Project work begins after the written agreement, completed onboarding, required access, and the first 50% payment.

    50% due
  5. Build, approve, launch

    The remaining balance is due after approval and before launch. Recurring services and any media spend are billed as the agreement documents.

    Remaining 50%
Service FAQ

Know how the engagement works.

If your situation needs a different answer, the audit is where we document it.

Are these final quotes?

They are published starting prices. Final scope, responsibilities, dependencies, investment, and recurring costs are documented in writing before payment.

What does the free audit include?

A review of how a customer currently finds, evaluates, and contacts the business: search presence, website, inquiry path, and follow-up. You get the highest-leverage place to begin and, when it makes sense, a written scope.

Can I buy one service?

Yes. A focused service is often the right first move. A connected plan is recommended only when multiple issues need to be solved together.

Is ad spend included in management?

No. Client media spend is always separate from the agency management fee. The approved budget and billing owner are documented before launch.

How does automation pricing work?

Automation starts at $1,500 for a scoped workflow. The current manual process, tools, access, rules, exception paths, support needs, and success criteria must be understood before a final scope is priced. Nothing is built before that review.

Who owns the website, profiles, and ad accounts?

Google Business Profiles and ad accounts stay under the business’s own login; we work through the access you grant. Ownership of the website, domain, and content after launch is documented in the written agreement.

Do you guarantee rankings or revenue?

No. We commit to the approved work, testing, reporting, and documented responsibilities. Search platforms, ad markets, competitors, customer decisions, and the client’s sales process remain outside our control.

What is required before work starts?

A written agreement, the first 50% payment, completed onboarding information, required access, and the approved scope. The remaining 50% is due after approval and before launch.

Start with clarity

Find the next move before you buy the next service.

Request the free audit. We review the current customer path, name the highest-leverage place to begin, and put the scope and price in writing before anything is owed.

Led by Michael Davis in Joplin, Missouri. You will know who is doing the work.